Quarterly sales lagged targets by 15%.

Implemented upsell campaigns, increasing quarterly revenue by 22%.

Client contracts were limited to basic services.

Negotiated expanded service agreements, adding $250K ARR per client.

Low adoption of new product line.

Created targeted account plans, boosting product uptake by 35%.

Inconsistent pricing across accounts.

Standardized pricing tiers, improving margin by 4%.

Limited visibility into pipeline health.

Introduced weekly forecasting reviews, reducing forecast variance to 3%.