At my previous agency, a mid‑size consumer electronics client was losing market share to a new competitor.

I was tasked with creating a brand repositioning strategy to regain relevance and grow share within 12 months.

Conducted a comprehensive market and consumer insight study, identified unmet needs, redefined the brand’s value proposition, and launched an integrated omni‑channel campaign focusing on experiential retail and digital storytelling.

The campaign delivered a 15% increase in market share and a 20% lift in sales YoY, exceeding the client’s target by 5%.

During a product launch, a sudden regulatory change limited TV advertising for our category.

Re‑allocate the remaining budget to maintain launch momentum while complying with new rules.

Shifted 60% of the spend to digital platforms, leveraged influencer partnerships, and introduced a targeted social media retargeting sequence.

Achieved 90% of the projected reach and generated a 12% higher conversion rate than the original TV plan.