Marketing Coordinator

Description

The Dobbs Truck Group is a growth company that successfully expands our operations and customer base through a high-quality team of employees.

Dobbs Truck Group operates 25 commercial truck dealerships through two operating companies – Dobbs Peterbilt and Western Truck Center. These dealerships represent some of the best commercial truck brands including Peterbilt, Volvo, Mack, Autocar, and Hino and include locations in Arkansas, California, Louisiana, Mississippi, Oregon, Tennessee, and Washington.

We offer a competitive benefits package including medical, dental, vision, long-term disability, life insurance, and 401(k), as well as paid vacation and sick leave. Our Company is looking for long-term employees that we can invest in and grow with as we pursue our mission of being the premier commercial truck dealer group.

I. General Job Description

The Marketing Coordinator drives Dobbs Truck Group’s digital presence, customer communications, and brand consistency across all locations. This role owns day-to-day execution of digital marketing, SEO and paid search, online reputation and location listings, email and social media campaigns, truck inventory advertising, and company events. The Marketing Coordinator partners closely with Truck Sales, Parts & Service, and location leadership to generate leads, promote inventory and offers, and deliver a consistent, professional brand experience to customers and employees.

The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.

Responsibilities

Integrated Digital Marketing & Market Intelligence

• Conduct market research on customer segments, competitors, industry trends, and demand signals.
• Develop audience profiles and buyer personas to guide targeting and messaging.
• Provide competitive positioning insights to sales and leadership.
• Optimize website and landing pages to improve performance and conversions.
• Set up and maintain conversion tracking for forms, calls, and clicks.
• Manage SEO, including technical SEO, on-page optimization, and keyword strategy.
• Monitor Google Analytics and deliver regular performance reporting and analysis.
• Manage and optimize Google Ads campaigns.

Location Profile & Online Reputation Management

• Maintain accurate hours, contact details, and business information on Google Business Profile, Apple Business listings, and Yelp for all locations.
• Monitor and respond to customer reviews across Google, Apple, Yelp, and NBRI.
• Maintain review response guidelines and ensure consistent, professional tone across all responses.

Email Marketing & Communications

• Plan and execute monthly internal and external company emails.
• Produce internal employee newsletters.
• Build external campaigns, including:
• Parts & Service promotional offers.
• Truck Sales campaigns – salesperson-specific, location-specific, and offer-driven.

Social Media Management

• Manage content and posting on Facebook, Instagram, and LinkedIn.
• Publish weekly truck inventory promotions.
• Create monthly Instagram posts and reels.

Advertising & Marketplace Management

• Coordinate and manage Truck Paper advertising.
• Ensure listed inventory is accurate, timely, and aligned with current promotions.

Event Marketing & Brand Experience

• Plan, coordinate, and promote company events, including trade shows, open houses, and community engagement events.
• Ensure branding and messaging are consistent across all event touchpoints.

Internal Communications & Brand Support

• Coordinate and manage business apparel ordering and branding.
• Support brand consistency across all digital and physical assets.

II. Minimum Job Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 2+ years of experience in digital marketing, marketing coordination, or a similar role; dealership, automotive, heavy-duty truck, or equipment experience preferred.
• Hands-on experience with Google Analytics, Google Ads, and SEO best practices.
• Experience managing Google Business Profile, review platforms, and social media business accounts.
• Working knowledge of email marketing platforms and website content management systems.
• Experience with Truck Paper or similar inventory marketplaces is a plus.
• Proficiency in Microsoft Office and graphic design (e.g., Canva, Adobe) preferred.
• Ability to travel occasionally to locations and events.

III. Core Competencies

• Strong written communication and brand voice consistency
• Data-driven mindset with the ability to turn analytics into action
• Organization and ability to manage multiple campaigns and deadlines
• Customer-focused approach to reviews and online reputation
• Collaboration with sales, parts, service, and location leadership
• Creativity balanced with attention to detail and accuracy

IV. Mental Capability Requirements

• Comprehension: Ability to understand, remember, and communicate routine, factual information.
• Organization: Ability to organize and prioritize work schedule on short-term basis (more than 1 month).
• Reasoning & Decision Making: Ability to make decisions with moderate impact on immediate work unit.
• Communication: Ability to express or exchange ideas by means of the spoken word, communicating orally with others accurately, loudly, and quickly.
• Mathematics: Ability to compute, analyze, and interpret numerical data for reporting purposes.

V. Physical Demands and Work Environment

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand, walk, sit, reach with hands and arms, climb stairs, balance, stoop, kneel, and talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

While performing the duties of this job, the employee is not exposed to weather conditions. The noise level in the work environment is usually moderate.

VI. Common Expectations of Performance for all Employees

The following includes common expectations for all employees of the Company. The evaluation of job performance will be based on these common expectations as well as the position-specific responsibilities described above.

Communications, Teamwork, and Feedback to Others

• Contribute to a work environment that is based on trust and respect.
• Have discussions on a regular basis with their manager to discuss opportunities to best achieve individual performance objectives and departmental goals.
• Suggest ways to improve the efficiency of conducting their job duties.
• Promote continuous improvement and change to support company growth.
• Mentor others unselfishly.
• Give credit where it’s due.

Company Loyal Policies and Work Ethic

• Adhere to the policies contained in the Employee Handbook.
• Adhere to the Company’s Employee Conduct Policy.
• Support management decisions toward meeting company goals.
• Be open and receptive to new ideas, regardless of their origin.
• Make prudent decisions, which are based on the best interest of the Company and its long-term future.

We are an Equal Opportunity Employer

Dobbs Truck Group operates 25 commercial truck dealerships through two operating companies – Dobbs Peterbilt and Western Truck Center.

Dobbs Peterbilt and Western Truck Center are equal opportunity employers that values a broad diversity of talent, knowledge, experience, and expertise. We foster a culture of inclusion that drives employee engagement to deliver superior performance to the communities we serve. Dobbs Peterbilt and Western Truck Parts do not discriminate in hiring or employment on the basis of race, color, religious creed, national origin, sex, ancestry, pregnancy, genetic information, gender identity, sexual orientation, or marital status; or on the basis of age against persons whose age is 40 and over, or on the basis of physical or mental disability; or to disabled veterans or to Vietnam veterans.

We are proud to be an affirmative action employer and encourage minorities, women, individuals with disabilities, and veterans to join our team.